The STV Logo

At STV, our logo is the most visible representation of our brand and the unifying visual element that appears across all communications.

To effectively define and maintain our brand, its look and feel need to remain consistent and aligned across every touchpoint, from print and digital media to experiential brand applications.

When using the STV logo, our Logo Guidelines must be followed, and the listed rules must be adhered to:

1. The black logo with a red compass is our preferred version and can be used on white backgrounds.
2. The reverse logo with a black compass can be used on the STV red background.
3. The reverse logo with a red compass can be used on a black background.
4. When the logo needs to be placed on backgrounds that aren’t white, STV red or black, one-color versions of the logo are available.